Design It: VA Lab Experiment 01

Welcome to your workbench ✎

Station 01

Meet your client

Meet Maya

Bloom & Batter

Maya · Owner & baker

Business type: Home bakery specializing in decorated cookies and seasonal treat boxes.
What's happening: Maya is preparing to open preorders for her seasonal Fall Treat Boxes. She's busy filling current orders and needs a little help getting the word out.

She's handed the design task to you.

Station 02

A message from Maya

Maya

Bloom & Batter

New message

“Hey! I'm opening preorders for my Fall Treat Boxes and need a simple graphic I can post on Facebook.

Can you make something that feels warm, cozy, and feminine?

I'd like it to say ‘Fall Treat Box Preorders Are Open’ and include that orders close September 25. Pickup is September 30.

My brand colors are cream, dusty rose, and warm brown. I've attached my logo and a photo of one of the boxes.

I trust you on the rest!”

Your first client brief 👀

Quick check

Do you have everything you need?

Before you start designing, look over Maya's message one more time.

There's one detail she didn't mention that you might want to clarify before you begin.

Station 03

Your client files

Your Client Files

Here's what Maya gave you to work with.

Bloom & Batter · assets

Bloom & Batter Logo

Downloadable logo file.

Fall Treat Box Photo

Downloadable product photo.

Mini Brand Guide

her colors ↓

Cream
Dusty Rose
Warm Brown

Your Assignment

Open Canva and create one square promotional graphic for Maya.

Canvas size

1080 × 1080 px

Your graphic needs to include:

Fall Treat Box Preorders Are Open

$28 each

Orders close September 25

Pickup September 30

Maya’s supplied product photo

Bloom & Batter logo

Her brand colors

Maya didn't tell you exactly how to design it, and that's intentional.

Part of VA work is taking the information a client gives you and making thoughtful decisions with it.

You are not being graded. There isn't one “correct” design.

OPEN CANVA ↗

Using Canva free? You're good, you do not need Canva Pro for this experiment.

Here's What I Made

Compare & debrief

Record Your Results

Don't judge the graphic. Pay attention to how the WORK felt.

How did this experiment feel?

What felt easiest?

What challenged you most?

Would you want to do a task like this for a real client?

Your notes save on this device so you can look back at them in Find Your Fit.